In the wake of Hurricane Ian, SEG has extended its current in-store community donation campaign to benefit the American Red Cross. Customers can help equip the nonprofit by donating $1, $5 or simply rounding up their grocery bill while shopping their local Fresco y Más, Harveys Supermarket and Winn-Dixie stores. Every dollar donated through SEG’s community donation program will help support Red Cross Disaster Relief, which provides essential aid to those affected by disasters across the country, including food, shelter, relief supplies, emotional support, recovery planning and other assistance. The grocer also donated $250,000 to the American Red Cross earlier this year in preparation for this hurricane season, and more than $815,000 to aid and support disaster relief efforts in 2021.

As part of the grocer’s commitment to taking care of associates, customers and communities before, during and after the storm, emergency truckloads of essential products and vaccines have been allocated to open stores and pharmacies throughout Florida daily. SEG and its charitable arm, the SEG Gives Foundation, are now mobilizing resources to provide needed water and ice donations to Southwest Florida in support of communities in great need. Additionally, the grocer plans to activate mobile pharmacies to offer preventive vaccines and needed medications, along with food pantries to provide shelf-stable products, fresh produce, water, ice and essential cleaning supplies in impacted areas where stores remain closed.

SEG’s hardworking associates are a vital part of these communities and understand the impact of Hurricane Ian firsthand and the impact of prolonged damage or closures to area Fresco y Más, Harveys Supermarket and Winn-Dixie stores. The grocer will continue to support associates through SEG Cares, a charitable program that offers assistance for associates by associates. SEG kicked off its Hurricane Ian fundraiser to benefit SEG Cares with $200,000 donated to aid associates impacted by Hurricane Ian.

Customers are encouraged to visit www.winndixie.com/weather-update, www.frescoymas.com/weatherupdate and www.harveyssupermarkets.com/weather-update for continued updates on store openings and information on alternative store locations while store assessments are being safely made.